Based in Atlanta, The Schenck School is one of the top schools for dyslexic students in the United States. In an effort to bring students, faculty and staff together they adopted a long-time tradition in many British schools, the house system.
The Schenck School House System is inspired by the legacy of founder, David Schenck, and the myth of the School's mascot, the phoenix, which represents the effort and determination of students as they work to overcome the challenges of dyslexia, transform into confident, successful readers, and soar.
DL Creative was tasked to create crests for the four Schenck School houses, Ignis, Solis, Tempus and Terra.
Brand guides detailing color palette and graphic assets were produced to support the campaign.
Flags and banners were produced to create excitement for the program.
Shirts are worn by students to identify their allegiance to respective houses.
The program has been embraced by the students, faculty and staff and the house crests have been applied to multiple promotional items.